As the sun goes down every Wednesday, countless crazy consumer’s guys, women and children mark time to shop at this vibrantly lit, however disorderly weekly fete on the congested two-kilometer-long stretch of the Outer Ring Road in north Delhi.
The Deepali Chowk exchange in Pitampura is among Delhi's nearly 400 weekly markets at least 272 are acknowledged by the capital's civic bodies that do vigorous company worth crores of rupees on the day of their operation, according to the National Association of Street Vendors of India (Nasvi).
These markets form a part of a conventional pattern of buying from street markets, which have sustained their beauty in spite of the growing culture of shopping malls and everything-under-one-roof fancy shopping center.
On sale at these marketplaces is almost everything under the sky. You name it, and it is here in this Deepali Chowk fair, surrounded by a minimum of a lots upscale shopping arcades.
All type of grocery, electronic items, garments, shoes, household products, bed linen, furniture, toys, books, unique fast food and, naturally, Delhi's famous street food of chats.
The Associated Chambers of Commerce and Industry of India (Assocham), among the leading trade lobbies in India, says Delhiites may not have fully accustomed to shop from shopping malls even as many complexes have shown up in nearly every nook and corner of the city.
"What is appealing is that in spite of the prospering shopping mall format throughout the city, common individuals still choose to buy products from conventional neighborhood markets," according to an Assocham study.
The trade lobby says "the shopping center culture has actually not had the ability to shift the focus totally far from regional conventional markets as the shoppers prefer to hang out and store there, more so because of the familiarity with ambiance, ease of access, range of items, commitment of the clients".
Less expensive rates compared to shopping malls is another reason to purchase from weekly marketplaces.
"There is a cost distinction of about 25-30 percent of the products readily available in the markets as compared with those in the mall," according to the Assocham report.
Rajni Shukla, a shopping buff, in her late 30s could not agree more.
"I pertain to this Wednesday market weekly because (shopping here) is budget friendly. I do not choose going to shopping centers because I can find anything I desire at less expensive rates here," Shukla, a homemaker, informed IANS.
Others choose shopping in these markets likewise because it is hassle-free as they usually open in the evenings and close late into the night.
"Weekday shopping is usually impossible unless you take a day of rest from your work. And Sundays get hectic in the house. Yes, weekly markets are best for me as I can come out to shop after the day of work and take my kids out likewise," said Sakshi Kumar, a mom of two, who works in a publishing company.
The weekly bazaars are a part of India's unorganised sector, which forms a core strength of the country's work force and provides a pivot to its economy.
There are no guaranteed studies available to measure an average turnover of these fetes.
However, Nasvi's planner Arbind Singh told IANS that on a rough price quote the turnover of each market with 1,000-1,500 suppliers is around Rs 5 crore.Behind all these gleamy market places that come alive hours prior to they begin in the evening and get taken apart before the next early morning is hard labor.
Item are picked from wholesale markets like Saddar Bazar, Chandni Chowk, Paharganj and Sarojini Nagar and carried straight to these fetes. Short-lived stalls of wooden slabs covered with plastic sheets are installed. Each shop is embellished with a number of yellow tungsten bulbs all this happens quickly.The vendors pay the area local corporation Rs 10 for each stall and they privately say that they need to pay Rs 50-100 as defense money to the "males in khaki".
And do they ever fear that they may lose the location to the growing culture of malls."We have been here for 25 years. No one can take our location," stated Sunil Kumar a garment vendor at the Deepali Chowk marketplace.
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